About ItWorks
A two-partner consultancy with 60+ combined years of building software for real businesses. We translate AI hype into practical wins for the owner-operators we serve.
Scott Dobbins
Co-Founder
30+ years building business software. Scott leads client engagements and is the person you'll meet on the discovery call.
Jamie Dobbins
Co-Founder
30+ years designing software integrations. Jamie builds the AI workflows and trains your team to own them.
Our philosophy
- Outcomes over hype. Every project starts with a clear, measurable goal: hours saved, errors reduced, response time cut.
- Small, fast pilots. We'd rather ship one valuable automation in two weeks than scope a six-month strategy deck.
- You own it. We document, train, and hand over. No black boxes, no permanent retainer required.
- Right-sized AI. Sometimes the answer is a copilot. Sometimes it's a 30-line script. We pick what actually fits.
Want to talk?
Free 30-45 minute discovery call. No deck, no pressure - just a conversation about your business.
Book a discovery call